How To Use Video To Grow Your Business
When building your digital marketing content mix, video must not be forgotten. Not to worry if you are a startup or small business with a tight budget as there are a variety of intuitive tools you can use to create your own videos. And you don’t necessarily need to shoot footage, as you can use images or animation. If you do need to shoot footage your smartphone is all you need!
Here are just a few ways you can use video to grow your business:
Video Marketing
There’s a reason why micro-videos are so popular—they work! When used for paid digital marketing all you need is between 5 to 30 seconds of intentional footage for Instagram and Facebook ads. Get straight to the point and feature your product but be creative. In other words, more than just a video slideshow with your pricing. Something more along the lines of highlighting 5 different ways to rock the same hat.
Each ad should have a goal, and the goal isn’t always a sale. Maybe driving more traffic to your website so that you can access more leads via retargeting ads or building your email marketing list. That being said, 84% of consumers have been convinced to buy a product after watching a product video.
Connect and Engage
Not all content is designed to make existing or prospective leads convert, but to connect and engage with your demographic. Kind of like your social media posts. Yes, you want to entice people to buy, but you also want to establish and maintain brand awareness.
9 out of 10 consumers want to see more video content from brands.
72% of consumers like to learn about a product via video, and this number is on the rise.
In 2021 the average consumer spent 100 minutes per day watching videos that weren’t a streamed movie or TV show.
It is estimated that by 2022, 82% of online traffic will be video.
FAQ’s & How To’s
Brands with products that require assembly or instructions found a 43% reduction in customer support inquires after creating a video. This is huge!
So, compile your FAQs and create videos that address anything that can be visualized. From unboxing, how to use, educating, troubleshooting, and more.
Post these videos to the FAQ or instructions section of your website and to YouTube. This will save you and your customer care team a significant amount of time. It will also WOW your clients by providing an immediate DIY solution.
Generate Insights
Regardless of what the purpose of your video is, you can generate valuable insights from video engagement and comments. Maybe you learn that customers want your product in more colors and sizes, that there is an upsell accessory they want too, or what consumers don’t like about your product. These are insights you may not receive otherwise as it only takes a few seconds to comment on a video.
Conclusion
If video isn’t part of your content mix your competitors with videos have an advantage. Not to worry if you aren’t sure where to begin with video as I offer a List of Content Creation Tools to get you started. Get started today!