The 3 Types Of Product Photos You Need To Succeed

Every aspect of your digital branding needs to be strategic. When it comes to product photos, you need to ensure you have an enticing and versatile range for your website, social media, and print and digital marketing. Here are the different types of product photos every brand needs. 

Standard Portraits

Standard portraits are essential for your product photo gallery and should feature nothing but your product. They should be high definition, close-up, and shot on a shadow-free, solid white background. This includes shooting from multiple angles, with close-ups on product labels and key features. Once you post your standard photos to your website, double-check to ensure they remain crystal clear when you zoom closer.

Styled Portraits

Styled portraits are the top pick for content marketing. This could include the images you use for social media, email marketing, print marketing, and on the home page of of your website. These images feature your product but include a decorative background, different styles of lighting, or props for visual interest. For example, featuring your eyeshadow on a marble counter with makeup brushes. Or featuring your signature tea blend in a beautiful mug, set on a decorative tray. 

Lifestyle Portraits

Lifestyle portraits feature people using or wearing your product, which empowers shoppers to imagine what they would look like too. Just like styled portraits, they can be used on your website, in social media, and for your digital and print marketing. The models you choose should be from your primary target audience and dressed appropriate. This includes wardrobe, hair, makeup, and nails. Not to worry if you don’t have models as you likely have friends and family who would be excited to help.

Aim for a set number of the product photos above to use for branding and marketing for at least the next few months. As always, let me know how I can help!