Freshen Up Your Content Marketing Strategy: How to Repurpose, Refresh and Create New Content

Content marketing is becoming more important than ever, especially for entrepreneurs trying to make a name for themselves. In order to stand out from the crowd and grab audience attention, you need to have fresh, engaging content that resonates with your target audience. One approach to keeping your content fresh is to constantly produce new material, but let's be real, it’s very time-consuming. With all of the demands and deadlines of running your business, creating new and dynamic content can quite often land at the bottom of your to-do list. So how do you keep up? Repurpose, refresh, and get creative! In this blog, we'll explore how to change up your content strategy to keep your content relevant and engaging with your audience.

Repurpose Old Content

Take a look at your previously published content, and think about how you can repurpose it. Consider revisiting old posts and turning them into new content such as an infographic, video, or even a podcast. When repurposing, you still need to ensure that the content aligns with your brand messaging and is impressive enough to hold your target audience's attention. Make sure it is also optimized for SEO to ensure a broader reach. Repurposing old blog posts saves time and offers a variety of benefits to your business. Keep in mind that your mission for content marketing is to educate, inspire or even persuade, so ensure that your repurposed content accomplishes that mission.

Refresh Old Content

Updating is as crucial as producing fresh content. Go through old blog posts and check if the information is still relevant or accurate. You may also come across a post or article that needs an overhaul to improve its readability, grammar, or structure. While refreshing or optimizing old pieces of content, try to keep the core message intact. Ensure that the content provides value and engages with your target audience, or else the refreshing exercise would be pointless. Refreshing your old content can help to boost your organic search results, generate more leads for your business and create brand trustworthiness.

Creating New Content

Regularly creating new content is always great, but it shouldn't come at the cost of quality. When creating new content, have a balance between variety, relevance, and creativity. Think about topics that align with your business, products, and services. The goal in making new content is to fulfill your audience's expectations, answer questions about your brand, and create a pull towards the brand. Ensure that the information provided in the new content educates, inspires, or entertains the readers.

Use New Content Creation Tools

As innovation continues around content creation, new tools are created to automate and optimize the process. For example, you might want to use a tool like Planoly or Hootsuite to manage your social media content better, or maybe try Animoto to make eye-catching promotional videos. New-age tools are becoming more user-friendly, offering more powerful features and making content creation more accessible for all entrepreneurs. You may also consider using tools that can help improve SEO, such as Google Analytics or Ubersuggest. Canva is another great tool that has updated its features offering more easy design tools for its users. By leveraging these tools, you can unlock your creative potential and generate higher ROI on your content marketing strategy.

Get Creative

Finally, and most importantly, let your creativity shine! Involve others in brainstorming sessions or take a break and find inspiration outside of your industry or niche. You can experiment with different types of content, such as interactive content, who-done-its, case studies, and more. When you apply your creativity, let your audience interact with your brand and experience it as engaging and exceptional. Doing so will leave a strong impression and helps lead new potential clients into your funnel. If you’re needing additional tools to help you create content shop my favorite content creation tools on Amazon.

To stay relevant, you must have a content marketing strategy that speaks to your target audience. By repurposing old content, refreshing old content, creating new content that is relevant, and using new content creation tools, you can create a more effective, successful content marketing plan. Mix it up and stay inspired by exploring new ideas and different formats. Remember, every piece of content you create should serve its reader's interests and not just your brand. If you're inspired to take action and enhance your content marketing strategy, it's time to apply these tips and start your journey to a more impactful content experience for your audience.