The Melanated Bar | Product Photography Case Study

The Melanated Bar was created to help women prioritize self-care. They offer numerous products created with the melanated woman in mind, including Turmeric Exfoliating Scrub and Lavender Infused Body Butter. Created in 2016, The Melanated Bar’s mission to help make melanated skin thrive is ongoing and will continue to grow through their wonderful products. They truly embody wellness for the skin and I am just honored to be a part of Paula’s growth journey in her business.

I remember meeting Paula while vending an event at Harris Stowe State University and she was pretty much just starting TMB. Fast forward 3 years later look at her now. It just comes to show you what time, hard work, consistency, passion, and investments can really do for your brand.

My first experience working with TMB was in Chicago, Illinois. My bestfriend and I packed up and hit the road for a weekend brand shoot. We shot at an Air BNB right outside of downtown Chicago. We shot for two days. The first day was dedicated to the Melababes and the second half was for the boss lady herself. What made it even more cool was that Paula also hired Chi The Model to assist with creative direction. Let me just say us black women showed up and showed out.

The second time working with TMB, Paula and her husband came to St. Louis and we shot content for November and December. Everything for the most part was captured on pink. The melanated skin popped with the white tanks and pink background.

More Photos From Paula’s Collection

See What Paula Had To Say About Her Experience

Mena is always a gem to work with. I have worked with her 2x already for my business and she blew my expectations out of the water. She goes above and beyond to make sure you leave very happy.

Her studio is beautiful with tons of natural lighting which really helps with photos. She will do absolutely anything to get the shot (even if she has to get on the floor). I think what really makes her great is that she doesn't just "shoot" but she helps pose and direct if you hit a blank.

Take A Look At How Paula Is Using Her Photos

Let me just say Paula’s photos didn’t turn out great just because I’m a great photographer. Paula and her husband Chris do not come to play games. They are prepared, organized, and they are ready to get their hands dirty. I will not take all of the credit. It truly takes a team to get the job done.

If you’re ready to elevate your content I got you covered.