Email Marketing For Beginners
Part 2 Of A 3 PartSeries
Be Sure To Check out Part 1 and 3
Don’t think email marketing is the right fit for your brand? Think again! Email marketing is a powerful way to capture and nurture leads, as well as improve consumer retention. It has nothing to do with spam and everything to do with taking a targeted approach.
What Is Email Marketing?
Email marketing is the process of capturing leads and funneling them into targeted marketing lists. This could be someone who signs up to your monthly newsletter or who opts-in to an email list in exchange for downloading a free gift on your landing page. A customer can even opt-in to one of your lists after making a purchase.
For example, you may market your weighted blanket to 3 primary demographics: pain management, insomnia, and to ease stress and anxiety.
So, you create a landing page for each demographic and a Facebook lead ad for each page. Once leads download your free tip list on other natural remedies, they opt-in to your targeted funnel.
Then, you “nurture” your lead by sending informative emails (aka. not too sales heavy) once or twice a month. Yes, add a link to your weighted blanket in your emails, but focus on adding value by personalizing your messaging.
Does Email Marketing Work?
Yes! If it didn’t work, I wouldn’t be discussing it with you. Like everything, email marketing has evolved. It goes beyond spam to a hyper-targeted approach. Don’t just type a message like you would send to a friend, but use a design template with visually appealing photos and videos.
Let’s look at some of the statistics:
9 out of 10 brands use email marketing
Personalizing emails increases open rates by 50%
Adding a video to an email increases clickthrough rates by 300%
Every dollar spent on email marketing generates an average of $42
Who Is Email Marketing For?
If you own a business, email marketing is essential to remain competitive in the modern marketplace. It doesn’t matter if you are a startup, local family business, or tenured corporation. Businesses across every industry and demographic must utilize email as part of their larger digital strategy.
How Do I Market Through Email?
The statistics above are impossible to ignore, but where should you begin? There are a variety of email marketing tools to choose from, FloDesk being my top picks. While designed to be easy to use, like any new software or tool you’ll have to learn your way around.
Still Not Quite Sure How Email Marketing Works? Pick my brain to get you started right away.